Part of the Business Commons

Works by Oksana Basmanova in Business

2017

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
David G. Taylor

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
WCBT Faculty Publications

Link

2016

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?, David G. Taylor, Iryna Pentina, Oksana Basmanova
David G. Taylor