DigitalCommons@SHU

Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit
Shiyun (Chloe) Tian

Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit
WCBT Faculty Publications