DigitalCommons@SHU

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
WCBT Faculty Publications

The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study, James Santomier, Harald Dolles, Reinhard Kunz
James Santomier

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
WCBT Faculty Publications

A Perspective on Value Co-creation Processes in eSports Service Ecosystems, Reinhard Kunz, Alexander Roth, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
James Santomier

Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model, Reinhard Kunz, Woratschek, James Santomier
WCBT Faculty Publications

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
James Santomier

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
James Santomier

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications

Sport Content and Virtual Reality Technology Acceptance, Reinhard Kunz, James Santomier
WCBT Faculty Publications

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
James Santomier

Sport-Related Branded Entertainment: The Red Bull Phenomenon, Reinhard Kunz, Franziska Elsässer, James Santomier
WCBT Faculty Publications

The 2012 London Olympics: Innovations in ICT and Social Media Marketing, James Santomier, Patricia I. Hogan, Reinhard Kunz, Anita M. Santasier
WCBT Faculty Publications