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The Effect of Entrepreneurial Marketing on Outcome Goals in SMEs, Richard C. Becherer, Marilyn M. Helms, John P. McDonald New England Journal of Entrepreneurship
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Separated at Birth: An Inquiry on the Conceptual Independence of the Entrepreneurship and the Leadership Constructs, Richard C. Becherer, Mark Mendenhall, Karen Ford Eickhoff New England Journal of Entrepreneurship
Marketing Orientation in SMEs: Effects of the Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes New England Journal of Entrepreneurship
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