Part of the Business Commons

Works by Ruoyu Sun in Business

2023

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
Shiyun (Chloe) Tian

Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit
Shiyun (Chloe) Tian

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
WCBT Faculty Publications

Link

2022

Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit
WCBT Faculty Publications

PDF