DigitalCommons@SHU

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
Shiyun (Chloe) Tian

Effects of Celebrity, Social Media Influencer, and Peer Endorsements on Consumer Responses Toward a Celebrity-owned Brand: The Role of Source Credibility and Congruency, Shiyun (Chloe) Tian, Jo-Yun Li
WCBT Faculty Publications

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
WCBT Faculty Publications

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency, Shiyun (Chloe) Tian, Jo-Yun Li
Shiyun (Chloe) Tian

En-Gendering Power and Empowerment in Advertising: A Content Analysis, Wan-Hsiu Sunny Tsai, Aya Shata, Shiyun (Chloe) Tian
Shiyun (Chloe) Tian

The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence, Shiyun (Chloe) Tian, Jo-Yun Li
Shiyun (Chloe) Tian

Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising, Wan-Hsui (Sunny) Tsai, Shiyun (Chloe) Tian, Ching-Hua Chuan, Cong Li
Shiyun (Chloe) Tian