DigitalCommons@SHU

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Integrating Advertising and News about the Brand in the Online Environment: Are All Products the Same?, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Telling the Brand Story: Including News Articles in Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications

Theoretical Approaches in Internet Advertising Research, Anca C. Micu
WCBT Faculty Publications

Testing for a Synergistic Effect Between Online Publicity and Advertising in an Integrated Marketing Communications Context, Anca C. Micu
WCBT Faculty Publications

How Did This Ad Get in My Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as They Relate to Media Planning on the Internet, Anca C. Micu
WCBT Faculty Publications

You've Got News: A Permission-Marketing Model Using Sponsored Electronic Newsletters, Anca C. Micu, Clyde H. Bentley
WCBT Faculty Publications