Works

Skip to main content

Part of the E-Commerce Commons

2021

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

The Rise of the Virtual Reality (VR) Marketplace: Exploring the Antecedents and Consequences of Consumer Attitudes toward V-Commerce, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

2013

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
Enda McGovern

2012

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
WCBT Faculty Publications