Part of the E-Commerce Commons

Works by Xiaofeng Jia in E-Commerce

2023

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
Shiyun (Chloe) Tian

Antecedents and Outcomes of Generation Z Consumers’ Contrastive and Assimilative Upward Comparisons With Social Media Influencers, Shiyun Chloe Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun, Wanhsiu Sunny Tsai
WCBT Faculty Publications

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