Part of the Advertising and Promotion Management Commons

Works by Arne Baruca in Advertising and Promotion Management

2015

Because It Makes Me Feel Good: Moderation and Mediation Effects in Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca
WCBT Faculty Publications

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2012

Our Celebrities Our Selves: Reconstructing Ourselves as Online Personalities, Arne Baruca
WCBT Faculty Publications

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2010

Nation Branding and Nation Brand Equity: The Case of Slovakia, Pardon Me, Slovenia (Summary Brief), Arne Baruca
WCBT Faculty Publications

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