Part of the Advertising and Promotion Management Commons

Works by Clyde H. Bentley in Advertising and Promotion Management

2004

You've Got News: A Permission-Marketing Model Using Sponsored Electronic Newsletters, Anca C. Micu, Clyde H. Bentley
WCBT Faculty Publications

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An Economic Model of Permission Marketing: Win-win-win Relationship Building Among Marketers, ISPs, and Internet Users, Anca C. Micu, Yan Jin, Clyde H. Bentley, Glen T. Cameron
WCBT Faculty Publications

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