Part of the Advertising and Promotion Management Commons

Works by David G. Taylor in Advertising and Promotion Management

2017

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
David G. Taylor

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
David G. Taylor

2016

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications

PDF

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
WCBT Faculty Publications

2015

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
David G. Taylor

2014

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

2013

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
David G. Taylor

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
David G. Taylor

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

2012

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

PDF

2011

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
WCBT Faculty Publications

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
WCBT Faculty Publications

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
WCBT Faculty Publications

2009

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
WCBT Faculty Publications

PDF