Part of the Advertising and Promotion Management Commons

Works by Esther Thorson in Advertising and Promotion Management

2009

In the Mood for a Commercial Break? A Model of Consumer Response to Television Commercials During Sensitive News, Anca C. Micu, Esther Thorson, Michael Antecol
WCBT Faculty Publications

PDF

2008

Leveraging News and Advertising to Introduce New Brands on the Web, Anca C. Micu, Esther Thorson
WCBT Faculty Publications

PDF