Part of the Advertising and Promotion Management Commons

Works by Gina A. Tran in Advertising and Promotion Management

2013

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

2012

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications