DigitalCommons@SHU

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
David G. Taylor

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Integrating Advertising and News about the Brand in the Online Environment: Are All Products the Same?, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

Exploring Effects of Online Shopping Experiences on Browser Satisfaction and E-tail Performance, Iryna Pentina, Aliaksandr Amialchuk, David G. Taylor
WCBT Faculty Publications