Part of the Advertising and Promotion Management Commons

Works by Joshua Shuart in Advertising and Promotion Management

2013

Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix, Joshua Shuart
Joshua Shuart

2007

Endorser Source Credibility: Redefining Spokesperson Influence Through Development of the Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications

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