DigitalCommons@SHU

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
WCBT Faculty Publications

Assessment of Advertising Effectiveness: A Scale Validation Exercise, Ruchika Sachdeva
Ruchika Sachdeva

Consumer Memory and Brand Extension : An Empirical Study on Indian Youth, Ruchika Sachdeva
Ruchika Sachdeva

Assessment of Brand Extension: A Scale Validation Exercise, Ruchika Sachdeva, Anupam Bawa
Ruchika Sachdeva