Part of the Advertising and Promotion Management Commons

Works by Sten Soderman in Advertising and Promotion Management

2021

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
James Santomier

2020

Digital Transformation and Strategic Sponsorship: The Case of BBVA, James Santomier, Sten Soderman, Reinhard Kunz
WCBT Faculty Publications

PDF