Part of the Business Law, Public Responsibility, and Ethics Commons

Works by Ruchika Sachdeva in Business Law, Public Responsibility, and Ethics

2022

The Influence of COVID-19 Pandemic on Consumer–brand Relationships: Evidence of Brand Evangelism Behaviors, Hemant C. Sashittal, Avan R. Jassawalla, Ruchika Sachdeva
WCBT Faculty Publications

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