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Part of the International Business Commons

2013

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
Enda McGovern

An International Social-Marketing Strategy for a Non-Profit Organization: Determining the Path for Continued Success?, Enda McGovern
Enda McGovern

2012

A Social Marketing Campaign for a Nonprofit Organization: Going Global or Staying Local?, Enda McGovern
WCBT Faculty Publications

An International Social-Marketing Strategy for a Non-Profit Organization: Determining the Path for Continued Success?, Enda McGovern
WCBT Faculty Publications