DigitalCommons@SHU

Because It Makes Me Feel Good: Moderation and Mediation Effects in Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca
WCBT Faculty Publications

Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
WCBT Faculty Publications

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos, Enda McGovern, Arne Baruca
Enda McGovern

Want to Enroll in a MOOC? No Thanks, My Professors Have Their Own Videos, Enda McGovern, Arne Baruca
WCBT Faculty Publications

Cross-Border Shopping: Mexican Shoppers in the US and American Shoppers in Mexico, Arne Baruca, M. Zolfagharian
WCBT Faculty Publications

Our Celebrities Our Selves: Reconstructing Ourselves as Online Personalities, Arne Baruca
WCBT Faculty Publications