DigitalCommons@SHU

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
WCBT Faculty Publications

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Enda McGovern

It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education, Gerardo J. Moreira, Cuauhtémoc Luna-Nevarez, Enda McGovern
Gerardo Moreira

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
WCBT Faculty Publications

Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Exploring the Use of Twitter Opinion Mining (TOM) in Marketing Courses, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Apps for Enhancing Student Engagement and Learning, Chrissann Ruehle, Mary Martin, Cuauhtémoc Luna-Nevarez, Nick Barnes
Cuauhtémoc Luna-Nevarez

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Consumer Response to Interruption Features and Need for Cognitive Closure, Mihai Niculescu, Collin R. Payne, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

Common Practices in Destination Website Design, Cuauhtémoc Luna-Nevarez, Michael R. Hyman
Cuauhtémoc Luna-Nevarez

Consumer Response to Interruption Features and Need for Cognitive Closure, Mihai Niculescu, Collin R. Payne, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

Common Practices in Destination Website Design, Cuauhtémoc Luna-Nevarez, Michael R. Hyman
WCBT Faculty Publications

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications