DigitalCommons@SHU

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
David G. Taylor

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
David G. Taylor

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract, David G. Taylor
David G. Taylor

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
WCBT Faculty Publications

Social Media Usage, FOMO, and Conspicuous Consumption: An Exploratory Study: An Abstract, David G. Taylor
WCBT Faculty Publications

First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract, David G. Taylor
David G. Taylor

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
David G. Taylor

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
David G. Taylor

"(Don’t You) Wish You Were Here?”: Narcissism, Envy and Sharing of Travel Photos through Social Media: An Extended Abstract, David G. Taylor
WCBT Faculty Publications

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?, David G. Taylor, Iryna Pentina, Oksana Basmanova
David G. Taylor

Does Facebook Usage Lead to Conspicuous Consumption?: The Role of Envy, Narcissism and Self-promotion, David G. Taylor
WCBT Faculty Publications

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
David G. Taylor

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
David G. Taylor

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
David G. Taylor

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
David G. Taylor

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
David G. Taylor

Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation, David G. Taylor, Donna F. Davis, Ravi Jillapalli
David G. Taylor

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

Do Microblog Postings Influence Consumer Perceptions of Retailers' E-Servicescapes?, Gina A. Tran, David Strutton, David G. Taylor
WCBT Faculty Publications

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
WCBT Faculty Publications

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
WCBT Faculty Publications

Friends, Fans, and Followers: Do Ads Work on Social Networks?, David G. Taylor, Jeffrey E. Lewin, David Strutton
WCBT Faculty Publications

What Would Don Draper Do? Rules for Restoring the Contemporary Agency Mojo, David Strutton, David G. Taylor
WCBT Faculty Publications

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

Has e-Marketing Come of Age? Modeling Historical Influences on Post-Adoption Era Internet Consumer Behaviors, David G. Taylor, David Strutton
WCBT Faculty Publications

Putting A Face With A Name: Avatars, Relationship Marketing and Service Recovery, David G. Taylor
WCBT Faculty Publications

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David G. Taylor, Troy A. Voelker
David G. Taylor