Transforming luxury: Global luxury brand executives’ perceptions during COVID
David Loranger
Part of the Marketing Commons
Works by David Loranger in Marketing
2022
Living the dream: Executives’ strategic decision-making and the interdependence of ‘pure’ luxury and masstige
David Loranger
2021
A Tale of Two Pandemics: A Pilot Study on COVID-19 Restrictions and Apparel Sales Growth in California and Texas
David Loranger
The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic
David Loranger
It All Adds Up: Impact of the Flipped Classroom Approach related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math Course
David Loranger
2020
The 'store of the future' in popular culture: Trends in press coverage of experiential retailing
David Loranger