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Part of the Marketing Commons

Works by David Loranger in Marketing

2022

Transforming luxury: Global luxury brand executives’ perceptions during COVID, David Loranger, Erik Roeraas
David Loranger

Living the dream: Executives’ strategic decision-making and the interdependence of ‘pure’ luxury and masstige, Erik Roeraas, David Loranger
David Loranger

Texas Cowboy Boots: Material Culture Melting Pot, David Loranger
David Loranger

2021

Highland haberdashery: Scottish kiltmaking in the twenty-first century, David Loranger
David Loranger

A Tale of Two Pandemics: A Pilot Study on COVID-19 Restrictions and Apparel Sales Growth in California and Texas, David Loranger
David Loranger

The New Normal: An Exploratory Study of Consumer Perceptions of Sustainable Consumption Amid a Global Pandemic, David Loranger
David Loranger

It All Adds Up: Impact of the Flipped Classroom Approach related to Achievement, Student Satisfaction, Self-Efficacy, Anxiety, and Optimism in a Retail Math Course, David Loranger, Amy Dorie, Jessica Hurst
David Loranger

2020

The 'store of the future' in popular culture: Trends in press coverage of experiential retailing, David Loranger
David Loranger

2019

Encore consumption: Investigating trends in the apparel expenditures of older consumers in the United States, Amy Dorie, David Loranger, Elena Karpova
David Loranger

 
 

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