DigitalCommons@SHU

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
David G. Taylor

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role?, David G. Taylor, Iryna Pentina, Oksana Basmanova
David G. Taylor

Examining Search as Opposed to Experience Goods when Investigating Synergies of Internet News Articles and Banner Ads, Anca C. Micu, Iryna Pentina
WCBT Faculty Publications

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
David G. Taylor

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

Regulatory Focus and Daily-Deal Message Framing: Are We Saving or Gaining With Groupon?, Iryna Pentina, David G. Taylor
WCBT Faculty Publications

Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?, David G. Taylor, Iryna Pentina
WCBT Faculty Publications

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David G. Taylor, Troy A. Voelker
David G. Taylor

The Roles of Self-discrepancy and Social Support in Young Females’ Decisions to Undergo Cosmetic Procedures, Iryna Pentina, David Taylor, Troy Voelker
David G. Taylor