Part of the Marketing Commons

Works by Ivonne M. Torres in Marketing

2014

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
Cuauhtémoc Luna-Nevarez

2012

What Products Can Benefit from African American Advertising Appeals? The Moderating Role of Product Involvement, Ivonne M. Torres, Cuauhtémoc Luna-Nevarez
WCBT Faculty Publications

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