Part of the Marketing Commons

Works by Jo-Yun Li in Marketing

2022

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand: the role of source credibility and congruency, Shiyun (Chloe) Tian, Jo-Yun Li
Shiyun (Chloe) Tian

2021

The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence, Shiyun (Chloe) Tian, Jo-Yun Li
Shiyun (Chloe) Tian