Part of the Marketing Commons

Works by Kenneth Thompson in Marketing

2013

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
David G. Taylor

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
David G. Taylor

2012

Self-Enhancement as a Motivation for Sharing Online Advertising, David G. Taylor, David Strutton, Kenneth Thompson
WCBT Faculty Publications

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2011

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
WCBT Faculty Publications

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