DigitalCommons@SHU

The Influence of COVID-19 Pandemic on Consumer–brand Relationships: Evidence of Brand Evangelism Behaviors, Hemant C. Sashittal, Avan R. Jassawalla, Ruchika Sachdeva
WCBT Faculty Publications

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making, Ruchika Sachdeva
WCBT Faculty Publications

A Scale to Assess the Efficacy of Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

A Scale to Assess the Efficacy of Consumer Decision Making, Ruchika Sachdeva
Ruchika Sachdeva

Assessment of Advertising Effectiveness: A Scale Validation Exercise, Ruchika Sachdeva
Ruchika Sachdeva

Consumer Memory and Brand Extension : An Empirical Study on Indian Youth, Ruchika Sachdeva
Ruchika Sachdeva

Relationship of Brand Extension with Selected Aspects of Information Processing, Ruchika Sachdeva, Anupam Bawa
Ruchika Sachdeva

Assessment of Brand Extension: A Scale Validation Exercise, Ruchika Sachdeva, Anupam Bawa
Ruchika Sachdeva