Part of the Marketing Commons

Works by Wan-Hsiu Sunny Tsai in Marketing

2022

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
Shiyun (Chloe) Tian

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
WCBT Faculty Publications

Link

2021

En-Gendering Power and Empowerment in Advertising: A Content Analysis, Wan-Hsiu Sunny Tsai, Aya Shata, Shiyun (Chloe) Tian
Shiyun (Chloe) Tian