Part of the Marketing Commons

Works by Weiting Tao in Marketing

2022

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
Shiyun (Chloe) Tian

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z, Weiting Tao, Shiyun (Chloe) Tian, Wan-Hsiu Sunny Tsai, Michelle Seelig
WCBT Faculty Publications

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