Part of the Technology and Innovation Commons

Works by Kenneth Thompson in Technology and Innovation

2013

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
David G. Taylor

2011

Investigating Generational Differences in e-WOM Behaviours: For Advertising Purposes, Does X = Y?, David Strutton, David G. Taylor, Kenneth Thompson
WCBT Faculty Publications

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