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Exploring Social Media Engagement Behaviors in the Context of Luxury Brands, Iryna Pentina, Véronique Guilloux, Anca C. Micu WCBT Faculty Publications
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What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content, Camelia C. Micu, Tilottama Chowdhury, Anca C. Micu, Arjun Chaudhuri WCBT Faculty Publications
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