Part of the Sales and Merchandising Commons

Works by Iryna Pentina in Sales and Merchandising

2018

Exploring Social Media Engagement Behaviors in the Context of Luxury Brands, Iryna Pentina, Véronique Guilloux, Anca C. Micu
WCBT Faculty Publications

Link

2017

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
David G. Taylor

Message and Source Characteristics as Drivers of Digital Review Persuasiveness: Does Cultural Context Play a Role? (An Abstract), Iryna Pentina, Oksana Basmanova, David G. Taylor
WCBT Faculty Publications

Link

2013

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
David G. Taylor

2011

Mobile Application Adoption by Young Adults: A Social Network Perspective, David G. Taylor, Troy A. Voelker, Iryna Pentina
WCBT Faculty Publications

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