It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Education Commons
Works by Enda McGovern in Education
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira
2020
An Application of Virtual Reality in Education: Can this Technology Enhance the Quality of Students’ Learning Experience?
Enda McGovern
An Application of Virtual Reality in Education: Can this Technology Enhance the Quality of Students’ Learning Experience?
Gerardo Moreira
2018
On the Use of Mobile Apps in Education: The Impact of Digital Magazines on Student Learning
Enda McGovern
2017
The Introduction of Virtual Reality to Education: Should the Marketing Discipline Engage?
Enda McGovern