It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
WCBT Faculty Publications
Part of the Education Commons
Works by Gerardo J. Moreira in Education
2022
2021
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Enda McGovern
It’s About Enjoying the Virtual Experience: The Role of Enjoyment and Engagement in the Adoption of Virtual Reality in Marketing Education
Gerardo Moreira