Audience-Directed Writing: Magazines and "Personae"
Few textbooks deal adequately with the writer's relationship to his reader; yet, many teachers recognize the need to encourage their students to write with a particular audience in mind. This necessity to imagine a particular audience begins at the earliest stages of pre-writing, or organizing one's general plans, because writing directed at "anybody" usually pleases nobody.
Rank, H. (1970). Audience-directed writing: Magazines and "Personae". The English Journal, 59(3), 405-408. doi:10.2307/812071