Don’t Judge a Cover by Its Woolf: Book Cover Images and the Marketing of Virginia Woolf’s Work
We all judge books by their covers. Browsing in unfamiliar stacks, we are attracted to a book by a name, title, aesthetic, or familiar image on its cover. When we encounter books we already know or have read, however, how do we react to various covers? When we approach the work of, say, Virginia Woolf, how does a new cover influence our experience of a familiar text? How might the text determine our interpretations of the covers? Will readers new to Woolf select one available edition over another on the strength of images, typography, or other presentational elements on the book’s front? Simply put, does the cover really matter?
Falcetta, J-R. (2010). Don’t judge a cover by its Woolf: Book cover images and the marketing of Virginia Woolf’s work. In J. Dubino (Ed.), Virginia Woolf and the literary marketplace (pp. 237-252). Palgrave Macmillan. Doi: 10.1057/9780230114791_16