Americans came to know a new television personality in 1987 named Max Headroom, although personality is perhaps not the right word for him. Max first appeared by way of Coca-Cola commercials.
Abbott, R. L. (1991). Selling out Max Headroom. In A. M. Olsen, C. Parr, & D. Parr (Eds.), Video icons and values (pp. 109-120). Albany: State University of New York.