Using the framework of postcolonial and critical cultural studies of communication, this essay examines the rise of BBC indigenous language broadcasting in Nigeria. Taking an interdisciplinary approach from the fields of language studies, media studies, and cultural studies, the essay argues that media and communication contact that occurs between colonists and their previous colonies cannot be taken as coincidental or casual; therefore, the need to combine the local and global in theorizing new frameworks for understanding this complex relationship and the power dynamics that occurs alongside it.
Afolabi, O. (2023). Rebuilding old empire: BBC and indigenous language broadcasting in Nigeria. Cogent Arts & Humanities,10(2). https://doi.org/10.1080/23311983.2023.2283950
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