Document Type

Peer-Reviewed Article

Publication Date



Using the framework of postcolonial and critical cultural studies of communication, this essay examines the rise of BBC indigenous language broadcasting in Nigeria. Taking an interdisciplinary approach from the fields of language studies, media studies, and cultural studies, the essay argues that media and communication contact that occurs between colonists and their previous colonies cannot be taken as coincidental or casual; therefore, the need to combine the local and global in theorizing new frameworks for understanding this complex relationship and the power dynamics that occurs alongside it.


Article: 2283950.



Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.