Beginning September 20, 2001, the same day President Bush reiterated his call to participate in the U.S. economy, General Motors provided an outlet for patriotic consumption with a commercial announcing 0 percent financing on every new GM car and truck.
Bindig, L. and Bosau, M. (2010). American cars: Patriotic consumption after September 11th. In S. Quay and A. Damico (Eds.), September 11 in popular culture. Westport, CT: Greenwood Publishing.