Post-9/11 culture provided an opportunity for companies to rebrand themselves and their products as American. In doing so, they supported the president’s directive to consume, gave Americans a concrete way to express their support for their country, and made a tidy profit in the process.
Bindig, L. and Bosau, M. (2010). Branding America: Patriotic Products and Consumerism After September 11th. In S. Quay and A. Damico (Eds.) September 11 in Popular Culture. Westport, CT: Greenwood Publishing.