Research Methods: Designing and Conducting Research with a Real-World Focus

Carrie A. Picardi, Sacred Heart University
Kevin D. Masick

ISBN 9781452230337


Carrie A. Picardi and Kevin D. Masick—psychologists with expertise in both teaching research methods and applying methods to diverse field settings—integrate current research articles with field-specific scenarios. They draw from research methodology tactics, strategy, and constraints from practitioners across the social sciences and in business. The text bridges the gap between theory and practice by demonstrating how research is done within an organizational setting, and supplies students with examples to learn from.