Joshua Meyrowitz is Professor of Communication at the University of New Hampshire. This essay is adapted from a Keynote Address given at the Third Annual Media Studies Symposium at Sacred Heart University on November 3, 1996. A more detailed version of the Agran campaign case study appears in the author's article, ``Visible and Invisible Candidates: A Case Study in `Competing Logics' of Campaign Coverage,'' Political Communication, 11, No. 2 (1994), pp. 145-64.



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