Revealing the Commercialized and Compliant Facebook User
Purpose – Facebook users are both producers and consumers (i.e. “prosumers”), in the sense that they produce the disclosures that allow for Facebook's business success and they consume services. The purpose of this paper is to examine how best to characterize the commercialized and compliant members. The authors question the Facebook assertion that members knowingly and willingly approve of personal and commercial transparency and argue, instead, that complicity is engineered.
Lilley, Stephen J.; Grodzinsky, Frances; and Gumbus, Andra, "Revealing the Commercialized and Compliant Facebook User" (2012). Sociology Faculty Publications. 8.