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Since its debut in 1980, Whole Foods Market has been a pioneer in the natural and organic food industry, and with America’s rising interest in these healthy, alternative products, the company found itself experiencing many years of success and growth throughout the 20th century. As the demand for natural foods has grown more rapidly over the last fifteen years, Whole Foods has paradoxically experienced a plateau in its success.
Lenard (Class of 2017), Michael, "Whole Foods Case Analysis" (2017). Writing Across the Curriculum. 18.
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