John Krusinski

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Over the years, consumer behavior has undergone a major evolution in terms of how people buy their products and what influences them. What was once limited by word of mouth and limited availability has now exploded into a major component of everyday life. In order to get more info on what consumer life was like before now, I conducted an interview with my grandmother, Mary Jane Krusinski, to see what consumer life was back in her time as well as her perceptions of consumer life today. However, the answers she gave may surprise some as her life as a consumer was different in many ways. The major ways consumer life differed in her day were acquisition, cost/benefits analysis, relationship marketing, needs and wants, marketing techniques used by companies, and disposition of products.

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This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.



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