Case Study: ESPN STAR Sports
International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses.
This case examines the important accomplishments, issues, and challenges facing ESPN STAR Sports as it adjusts its business strategy of broadcasting a diverse array of international and regional sports to the unique economics and demographics of the Asian market.
Santomier, J. (2008).Case study: ESPN STAR sports. In Chadwick, S. & Arthur, D. (Eds.). International cases in the business of sport (pp. 30-44). Amsterdam; Boston: Butterworth-Heinemann/Elsevier.