Title

Theoretical Approaches in Internet Advertising Research

Authors

Anca C. Micu, Sacred Heart UniversityFollow

Document Type

Book Chapter

Publication Date

2007

Comments

Originally published:

Micu, Anca. "Theoretical Approaches in Internet Advertising Research." Internet Advertising: Theory and Research. Eds. David W. Schumann and Esther Thorson. Mahwah, NJ: Lawrence Erlbaum Associates, 2007.

ISBN 9780805851090

Recommended Citation

Micu, Anca C., "Theoretical Approaches in Internet Advertising Research" (2007). WCBT Faculty Publications. 217.
https://digitalcommons.sacredheart.edu/wcob_fac/217