Title
Theoretical Approaches in Internet Advertising Research
Document Type
Book Chapter
Publication Date
2007
Recommended Citation
Micu, Anca C., "Theoretical Approaches in Internet Advertising Research" (2007). WCBT Faculty Publications. 217.
https://digitalcommons.sacredheart.edu/wcob_fac/217
Comments
Originally published:
Micu, Anca. "Theoretical Approaches in Internet Advertising Research." Internet Advertising: Theory and Research. Eds. David W. Schumann and Esther Thorson. Mahwah, NJ: Lawrence Erlbaum Associates, 2007.
ISBN 9780805851090