New Media and International Business
Chapter in a textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level as the sport industry continues its global expansion.
Covers the business aspects of sport marketing, sport media and information technology, sport event management, and sport tourism.
Santomier, James; Shuart, Joshua; and Costabiei, Artur, "New Media and International Business" (2012). WCBT Faculty Publications. 228.